SEO Experts, are you there? Are you listening?

“Google only loves you when everyone else loves you first.” — Wendy Piersall.

I’m starting this blog with Wendy’s superb line because there is thoughtful logic inside it. When we talk about SEO at the year 2015, so many confusing, advance and witty techniques come in mind at the same time. Yes, Every time. Because five years back when I was started my SEO career, there was just one point to do SEO – “Better keyword ranking result on Search engine”. 

But now SEO’s picture is far different from that point.

From beginning, SEO has some standard techniques like any other technology. We mainly focus on search engines and their updates. We make website search engine friendly, we choose keywords that have good search result and we post our website link which Google prefers the most. This seems very conventional and yes this works. 

In 2011, Google launched their first update that had some rules and policies. Why was that needed when everything was going great? People were happy and making good money. What happened with search engine? Even till date Google updates are coming and they are strict and strong with their policy more than before. 

We didn’t know reason behind it. But with time, as more and more Google updates came, we came to understand how and why they made rules.

One thing that I observed they wanted was “User Friendly SEO techniques”. They have very clear message on this particular policy. They are making rules for our profit. We can make more money and get higher traffic if we follow them. They want us to make user friendly websites, the main target of which is to get most attention of users/customers. And the result has shown in 2014. We all were eyewitnesses of Tsunami on internet market. Yes! I’m talking about Flipkart.com, Amazon.in, Snapdeal.com and many more. They made history by doing E-commerce business in billions of bucks.  

“The objective is not to ‘make your links appear natural'; the objective is that your links are natural.” — Matt Cutts.  Here I have some points for new age SEO.

1. Go with Traditional SEO: Yes it’s actually exists.

2. Work on Local Search Market.

3. Social optimization and authority building.

4. Content Management.

5. Mobile friendly and Apps integration.

So in 2015, if you’re anyway going to butter someone, better let it be your users than Google, this way you will get more fruitful results which you’re expecting from Google.

Alohaa !!!!